Each State of the Region Summit is supported by a small number of partners.
Key principles for Summit partnerships are:
- Partners are limited in number to highlight the prestige of the Summit and to maximise sponsor profile.
- Partners are complementary – care is taken to ensure there are no two sponsors from the same industry;
- Partners should be diverse – drawn from across a range of different areas sectors. For example, banking, tourism, development);
- Sponsorship should highlight an existing regional presence or intentions to expand into the region.
The State of the Region Summits offer partners a unique range of benefits and outcomes that go beyond the usual event ‘sponsorship.’ This is achieved by:
- ‘Co-ownership’ and public recognition partner involvement in the Summits;
- Presentation roles of keynote papers and addresses;
- Connecting partner business interests and strategies to Summit themes, program, and regional issues;
- Support in other partners’ selections;
- Exposure before, during and after the Summit event.
Maximising sponsorship benefits
State of the Region Summits are designed to maximise partners’ returns by developing a range of high profile activities and promotions that go beyond the single event of the day such as:
Prior to the event partners are acknowledged in all promotional material that includes, initial date claimers, initial fliers, website content, final program marketing fliers. Pre-conference publicity and media will also provide further opportunities to profile partners and reports they are presenting or supporting. Partners will be mentioned in pre-Summit Newsflashes distributed to wide sections of the community.
At the event partners are acknowledged in signage at the Summit venue, logos on all Summit program booklets, roles in welcomes, panel discussions and where suitable, guest speaker roles or involvement in particular reports presented.
Post-conference actions include CD-rom of papers, publication of reports, and articles.
In summary, partnerships allow:
- Corporate logo on all Summit printed material, including delegate handouts. Invitations are mailed to all major decision makers in the region, and can be available for distribution to customers or clients;
- Description of each partner’s activities and services in the delegate handouts and conference booklet;
- Partnership acknowledgment on State of the Regions Summit website at www.stateoftheregion.com.au;
- Partner’s promotional material may be included in delegates’ Summit kits;
- Partner’s signage prominently displayed during the Summit;
- Complimentary registrations;
- Additional exposures through coverage of the Summit Newsflashes before, during and after the Summit;
- Assistance with media liaison to achieve optimum reporting of the event, special reports;
- Opportunity for a representative to participate on one of the Summit panels and to nominate special speakers;
- Acknowledgement as sponsor on Conference Presentations CD for delegates;
- Acknowledgement in post-conference communiqué to media and key parties.
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